The matchbook has been obsolesced by clean air and now it's suddenly rare and, as every girl who's picked up one of Cameron's has put it, "so cute!"
These Lettre Sauvage matchbooks cum notepads magnetically dragged people to our mini-shop at Bazaar Bizarre San Francisco. We didn't get to say "need a light," but we found our matchbooks hooked us up with lots of new friends.
Cameron 's decided he'll offer to create matchbooks for others despite the many runs of printing, scoring and perforating involved in their creation. It's fun, it gets people talking and passing secret messages.